// digital_marketing
Digital Marketing
Data-driven marketing that connects to your product metrics - paid acquisition, email, social, and analytics configured to tell you what's actually working.
// what we build
What you can hire us to do
Growth that shares metrics with the product: tracking first, then paid, lifecycle, and landing experiments — without a separate agency that can't ship a page. Hover a capability on desktop, or tap it on a phone, to see what that engagement includes.
01
Analytics & attribution
If the data is a mess, spend is a guess. We fix events, consent, and reporting before we scale channels.
- GA4 & analytics setup
- A property that matches how the business actually converts, with events that mean something.
- Event taxonomy
- Named events and properties product and marketing can both live with.
- Attribution
- A model that's honest about multi-touch instead of giving the last ad all the credit.
- Consent & privacy
- Consent mode, cookies, and the tracking that still works after the banner.
- Server-side tagging
- When the browser isn't enough: more durable conversion signals without going full surveillance.
- Marketing dashboards
- Spend, CAC, and pipeline in one place — not six CSVs and a prayer.
- UTM & campaign hygiene
- Naming that survives a quarter of ads without becoming unreadable.
- CRM sync
- Leads and stages in HubSpot (or similar) that match what ads and the site actually did.
02
Paid acquisition
Google, Meta, LinkedIn — strategy, setup, creative direction, and weekly iteration against CAC, not vanity CTR.
- Google Ads
- Search, PMax with adult supervision, and the negatives that stop you buying your own brand by accident.
- Meta Ads
- Prospecting and retargeting with creative testing, not a single evergreen ad set left on for months.
- LinkedIn Ads
- B2B campaigns when the ICP actually lives there and the CAC math can survive the CPM.
- Campaign structure
- Accounts you can diagnose: budgets, geos, and audiences that don't overlap into chaos.
- Bidding & budgets
- Test budgets that can produce a signal, then scale what has a CAC you can live with.
- Retargeting
- Sensible windows and exclusions so you aren't haunting someone who already bought.
- Lead gen ads
- Forms and CRM handoff that don't dump junk names into sales' Tuesday.
- Creative testing
- A weekly cadence of variants with a kill rule — not 'the brand guidelines PDF is the ad'.
03
Lifecycle, email & CRM
The money after the click: onboarding, nurture, and automation in the CRM you already pay for.
- Email automation
- Welcome, nurture, and win-back flows with actual exit conditions.
- Lifecycle maps
- Who gets what, when, based on behavior — not a monthly newsletter as the whole program.
- CRM operations
- Pipelines, properties, and the hygiene that keeps reporting from lying.
- Lead scoring
- A score sales will use, tied to fit and intent, not 47 arbitrary points.
- Transactional email
- Receipts, invites, and product email that look like the product.
- SMS & push (when earned)
- Channels we only add if the product relationship can survive them.
- List growth
- Capture that isn't a hostile popup on first paint.
04
Conversion rate optimization
Because we also build the site, experiments ship. Hypothesis, variant, measure — not a redesign for luck.
- CRO audit
- Friction on key paths: pricing, signup, checkout, contact — ranked.
- Landing page optimization
- Message match from ad to page, and a single job per URL.
- Experiment design
- Power, primary metric, and when to call a test instead of peeking.
- A/B testing
- Implemented in the stack, with QA so the variant isn't broken on mobile.
- Form optimization
- Fields, social proof, and error recovery on the forms that actually make money.
- Pricing page UX
- Plans, comparison, and the objections that belong on the page instead of in a sales call.
- Speed as CRO
- The conversion work that is really performance work.
05
Creative, content & social
Assets and narrative that channels can run — without a separate brand circus disconnected from the product.
- Campaign creative
- Ad and landing assets with a testing plan, not a one-shot brand film.
- Copy & messaging
- Value props and variants tied to segments, written to convert and to be tested.
- Landing page builds
- We design and ship the page in the same team that runs the campaign.
- Content marketing
- Pieces that support SEO and sales enablement, measured past 'we posted'.
- Social ops
- A sustainable cadence on the channels that match the ICP — not every network because a dashboard had a logo.
- Creative systems
- Templates and a component language so weekly ads don't require a full design sprint.
06
Growth systems
The operating cadence: weekly learning, channel mix, and the product hooks that make paid cheaper over time.
- Channel strategy
- Where to spend first given CAC targets, sales cycle, and creative strengths.
- Growth loops
- Referral, content, and product loops when the product can support them — not fake virality.
- Partnership & affiliate
- Tracking and landing paths for partners who actually send fit traffic.
- Launches & waitlists
- The site and comms around a launch, with measurement from day one.
- Retention marketing
- Activation and habit metrics shared with product, not a separate 'engagement' vanity chart.
- Monthly performance cycles
- What we shipped, what we learned, what we scale or kill — on a calendar.
// ideal for
- You're ready to spend on acquisition but lack a clear measurement loop
- Product and marketing need to share the same funnel metrics
- You want creative + landing experiments without juggling agencies
- →Paid acquisition (Google, Meta, LinkedIn)
- →Email marketing automation
- →Conversion rate optimization
- →Analytics & attribution setup
- →Landing page optimization
- ✓Campaign strategy document
- ✓Tracking & attribution setup
- ✓Creative assets & copy
- ✓Monthly performance reports
// how we deliver
Our Digital Marketing approach
A service-specific path - still rooted in Discover → Architect → Build → Ship.
Baseline & tracking
Audit analytics, events, and attribution so spend decisions rest on clean data - not gut feel.
Channel strategy
Pick channels against CAC targets and audience fit. Draft creative and landing hypotheses.
Launch & learn
Ship campaigns with tight feedback loops - weekly creative and bid iteration, not set-and-forget.
Scale what works
Double down on winning creatives and audiences; kill losers fast. Report against pipeline, not vanity metrics.
// proof
Work involving Digital Marketing
Selected engagements where this discipline was part of the delivery.
// from a client
“We wanted everything live on day one, but our budget just wouldn't allow it. MintyLogix was totally straight with us about doing it in phases instead. Even with just the initial pages up, we saw a 46% increase in consultation requests. And now we have a clear plan to roll out the rest.”
Anonymous
Practice Growth Lead, Axaline Medical Billing · +46% consultations
// stack
Tools we reach for
// engagement
What working together looks like
Soft guidance - final scope and pricing live on our pricing page.
Typical timeline
Ongoing; first cycle in ~30 days
Team shape
Growth marketer + analytics (+ eng for landing CRO)
Starting point
Ongoing retainer — start with a fit call; see Pricing
Related services
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