Public marketing website positioning ActiveRoute’s NEMT dispatch software with feature storytelling and demo conversion paths.
Challenge
ActiveRoute’s product was strong, but the public site buried features and made demo CTAs easy to miss. Fleet buyers needed clear messaging, FAQ coverage, and a short path to book a demo.
Approach
- 01
Rewrote product storytelling around dispatch pain points, not feature dumps.
- 02
Structured feature and FAQ sections for NEMT operators evaluating software.
- 03
Wired primary and secondary CTAs into the demo / sales flow.
- 04
Shipped a fast, responsive marketing front end ready for paid and organic traffic.
Results
- Demo request conversion rose 38% versus the prior marketing page.
- Bounce rate on the features section dropped after clearer information architecture.
- Sales received cleaner intent signals from CTA source tracking.
