Affordable essay and dissertation platform site with services catalogue, multi-step order messaging, and student lead capture.
Challenge
AssignmentBuds competed on price and speed, but the site did not explain the order process clearly. Students needed a simple catalogue and a low-friction path to start an order.
Approach
- 01
Delivered a public marketing experience with scannable service catalogue.
- 02
Structured multi-step order messaging so students knew what happens next.
- 03
Wired lead and order conversion paths from key landing sections.
- 04
Optimized for mobile students comparing options late at night.
Results
- Order-start rate rose 36% after process storytelling landed.
- Support questions about “what happens next” declined.
- Catalogue pages became reusable entry points for paid campaigns.
