Nursing and academic writing support site focused on FlexPath, BSN, MSN, and DNP with quote and sample funnels.
Challenge
Top Your Course needed FlexPath-focused positioning with free samples and expert booking CTAs that felt premium, not spammy. The prior site diluted program messaging and underused samples.
Approach
- 01
Built program pages and process steps centered on FlexPath and nursing tracks.
- 02
Elevated free samples and expert booking CTAs as primary conversion paths.
- 03
Implemented quote forms with clear program context for ops routing.
- 04
Shipped social proof sections that supported both SEO and paid landing use.
Results
- Expert booking requests doubled after the relaunch.
- Sample-to-quote paths became the strongest converting journey.
- Program-tagged leads reduced manual triage for the ops team.
