// seo
SEO
We combine technical SEO audits, content strategy, and ongoing optimization to build sustainable organic traffic - not quick wins that disappear after an algorithm update.
// what we build
What you can hire us to do
Technical SEO, content systems, and measurement — implemented in the codebase when we own it — so organic growth compounds instead of resetting after every algorithm mood swing. Hover a capability on desktop, or tap it on a phone, to see what that engagement includes.
01
Technical SEO
Crawl, index, and render: the site has to be findable and fast before content can do its job.
- Technical SEO audits
- Crawl, indexation, canonicals, and a prioritized fix list ranked by impact vs. effort.
- Core Web Vitals
- LCP, INP, and CLS work in the actual stack — images, fonts, JS — not a Lighthouse screenshot.
- Crawl & indexation
- Robots, sitemaps, parameter handling, and the junk URLs that waste crawl budget.
- Rendering & JS SEO
- Make sure important content exists for Google without shipping a client-only empty shell.
- Site architecture
- URL design, internal linking, and hub pages so PageRank and humans can both find things.
- Canonicals & pagination
- Duplicate and facet URL strategy that doesn't pit filters against the mothership page.
- SEO migrations
- Redirect maps, parity checks, and launch-day monitoring when you replatform or restructure.
- Log & crawl analysis
- How bots actually spend time on the site — not how we wish they did.
- HTTPS & security hygiene
- The boring SEO-adjacent setup: mixed content, HSTS, and not shooting yourself in the robots.txt.
02
On-page & content SEO
A content system: keyword map, briefs, on-page structure, and a calendar someone can actually execute.
- Keyword research
- Intent-mapped terms tied to pages you can win — not a 5,000-row export dumped in Slack.
- Content strategy
- What to write, what to consolidate, and what to stop publishing.
- On-page optimization
- Titles, headings, internal links, and snippet-worthy copy on the pages that already exist.
- Content briefs
- Outlines with search intent, questions, and internal links so writers aren't guessing.
- Content operations
- A calendar, owners, and a review loop — we write, you write, or a mix.
- Thin & duplicate cleanup
- Consolidate, redirect, or noindex the pages that dilute the ones that should rank.
- E-E-A-T signals
- Authorship, sourcing, and trust pages that match YMYL-adjacent topics when you have them.
- Programmatic SEO
- Templated pages done without doorway spam: unique value, index control, and quality gates.
03
Schema & search appearance
Structured data and SERP features implemented in code — so rich results aren't a plugin afterthought.
- Schema markup
- JSON-LD for org, articles, products, FAQs, and the types you can actually qualify for.
- Rich result eligibility
- Fix the errors that keep you out of the features you think you already have.
- Metadata systems
- Titles and descriptions as a system in the CMS/app, not 200 one-off tags.
- Open Graph & sharing
- The unfurl that shows up in Slack and LinkedIn looking like you meant it.
- Sitemaps & feeds
- Kept in sync with the indexable URL set as the site grows.
- Hreflang & international
- Language/region targeting that doesn't create duplicate-content fights.
04
Local, maps & multi-location
For businesses that live in a city or a dozen: maps, NAP consistency, and location pages that deserve to rank.
- Local SEO
- Google Business Profile, categories, and a location strategy that matches how you actually serve customers.
- Location pages
- Unique, useful location content — not city-name doorway pages.
- Business Profile ops
- Reviews, posts, and the details that move the map pack.
- Citations & NAP
- Consistent name, address, phone across the directories that still matter.
- Multi-location sites
- Architecture for 10 or 200 locations without exploding crawl or duplicate sets.
05
Measurement & strategy
Rankings are a lagging indicator. We instrument Search Console, analytics, and conversions so SEO is accountable to pipeline.
- Search Console ops
- Coverage, queries, and the pages Google actually chose to show.
- SEO analytics
- Landing-page and conversion reporting that doesn't stop at 'organic sessions up'.
- Rank tracking
- A focused set of terms and pages — not a vanity dashboard of 2,000 keywords.
- Competitor gap analysis
- What they rank for that you should, and what you should ignore.
- 90-day roadmaps
- A sequenced plan: technical first when needed, then content that can rank.
- Monthly reporting
- What moved, what we did, what we do next — written for operators, not a PDF graveyard.
06
Authority & digital PR
Ethical links and mentions. No PBNs, no 'guest post packages', no tactics that mortgage the domain.
- Link strategy
- Where links should come from given your industry, and what assets are worth creating to earn them.
- Digital PR
- Newsworthy assets, data, and outreach that can earn coverage without fake blogs.
- Reclaim & unlinked mentions
- The unglamorous wins: broken inbound links and mentions that should have been links.
- Partner & ecosystem links
- Customers, integrations, and associations — the links that also make business sense.
- Toxic profile review
- When inherited domains need a cleanup, we look before we disavow.
// ideal for
- You have a solid product but weak or invisible organic presence
- Core Web Vitals or technical debt is holding rankings back
- You want compounding traffic, not a one-off content dump
- →Technical SEO audits
- →Core Web Vitals optimization
- →Content strategy & keyword research
- →Schema markup implementation
- →Link building strategy
- ✓SEO audit report
- ✓90-day optimization roadmap
- ✓Content calendar
- ✓Monthly performance reports
// how we deliver
Our SEO approach
A service-specific path - still rooted in Discover → Architect → Build → Ship.
Technical & content audit
Crawl, Core Web Vitals, indexation, and competitor gaps - prioritized by impact vs. effort.
Fix foundations
Ship technical fixes, schema, and site architecture changes that unlock rankings before content scales.
Content system
Keyword map, briefs, and a calendar your team (or ours) can execute against consistently.
Measure & compound
Monthly reporting on rankings, traffic, and conversions - iterating on what actually moves pipeline.
// proof
Work involving SEO
Selected engagements where this discipline was part of the delivery.
// from a client
“Before the relaunch, people were confused. Now, prospects know exactly what security service they need before they even fill out the form. Quote requests shot up 57%, and our sales team isn't wasting hours on discovery calls trying to figure out what the client actually wants.”
Sardar Saqib
Managing Director, SkyWatch Security · +57% quote requests
// stack
Tools we reach for
// engagement
What working together looks like
Soft guidance - final scope and pricing live on our pricing page.
Typical timeline
Ongoing; first roadmap in 2–3 weeks
Team shape
SEO lead (+ eng for technical fixes)
Starting point
Ongoing retainer — start with a fit call; see Pricing
Ready to start your SEO project?
Tell us what you're building. We'll respond within one business day with a clear plan.
Get in touch