SIA-aligned security company site covering guarding, patrols, key holding, and events with trust content and quote capture.
Challenge
SkyWatch needed a credible UK presence that showcased SIA-aligned services and made requesting a quote straightforward. Prospects needed accreditation cues and a clean service catalogue, not a generic brochure.
Approach
- 01
Structured guarding, patrols, key holding, events, and corporate services into a clear catalogue.
- 02
Elevated accreditation and trust sections near quote CTAs.
- 03
Wired lead capture for quote requests across England-focused service pages.
- 04
Delivered policy and service pages that supported both buyers and SEO.
Results
- Quote requests rose 57% after the catalogue relaunch.
- Organic visibility improved on service-intent queries.
- Sales spent less time clarifying which service a prospect wanted.
