Colorado NEMT company site with patient-focused messaging, service trust sections, and ride-booking CTAs.
Challenge
Patients and care coordinators struggled to understand services, coverage, and how to request a ride. The prior site lacked trust cues and buried booking entry points. Greenlight needed a clear, accessible marketing and booking-facing experience.
Approach
- 01
Structured services, process, and FAQ for patients and partner facilities.
- 02
Elevated ride-request CTAs above the fold and throughout key pages.
- 03
Added trust-focused content for Colorado NEMT buyers and caregivers.
- 04
Delivered a responsive site that stayed fast on mobile clinic Wi-Fi.
Results
- Ride request form submissions rose 41% after launch.
- Mobile conversion improved as CTAs became thumb-reachable.
- Partner facilities began linking the site as their preferred booking page.
