Companion study and intake portal focused on program selection, testimonials, and fast lead capture for nursing students.
Challenge
The main marketing site converted awareness, but students needed a quieter intake space to choose a program and start support. The portal had to feel focused, trustworthy, and fast on mobile.
Approach
- 01
Designed a study/intake experience separate from the loud marketing homepage.
- 02
Structured program selection and social proof for BSN through DNP tracks.
- 03
Wired contact forms optimized for completion over decoration.
- 04
Aligned messaging with the parent NursFPX Writers brand without duplicating clutter.
Results
- Intake completion rose 44% versus relying on the main site form alone.
- Mobile completion rates improved with a shorter, focused flow.
- Ops received cleaner program-tagged intake packets.
